Healthy Living Trend to Open New Avenues of Opportunity in Flavored and Functional Water Sales, Says Tmr

Transparency Market

Research

Flavored and Functional Water Market - Global Industry Analysis,

Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date

16-04-2014

64 Page Report

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Press Release

Healthy Living Trend to Open New Avenues of Opportunity in Flavored

and Functional Water Sales, Says TMR

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Flavored and Functional Water Market

REPORT DESCRIPTION

The global flavored and functional water market is fragmented in nature. The main focus of industry

players is product differentiation through use of different ingredients and innovative packaging. This is

because the possibility of product differentiation is low to medium, as most players offer the same

products, states a new report by Transparency Market Research (TMR). The threat of new entrants is

expected to be low. Leading players in the market include: Nestle SA, The Coca-Cola Company, Groupe

Danone, PepsiCo, Hint Water, and New York Spring Water.

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report :http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1745

Key players are partnering with other brands to combine innovation and renovation capabilities with

product expertise. Case in point: Nestle signed an agreement with Yinlu Foods Group in China. This has

helped Nestle to integrate its innovation capability with Yinlu’s entrepreneurship and consumer

understanding, enabling the production of affordable products for the consumers in China.

Increasing Prevalence of Obesity Boosts Demand for Flavored and Functional Water

According to the WHO, the number of obese children below the age of five was 42 mn across the globe in

2013 and this figure is expected to rise to 70 mn by 2025. With growing concerns over obesity and

diseases associated...