Management Strategy

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SOUTH AFRICAN INSTITUTE OF MANAGEMENT

MAY 2015

MANAGEMENT STRATEGY

Time: 13h00 – 16h00

Date: 28 May 2015

Mark Allocation: 100 Marks Number of Pages: 4

EXAMINER’S INSTRUCTIONS:

1. Answer THREE (3) questions in Part A and ALL questions in Part

B.

2. Lay your work out clearly, using headings, sub-headings and

paragraph numbers.

3. The examination should be conducted in strict silence.

4. This is a closed book exam. No books or notes may be consulted

during the exam by a student, except a simple dual language

translation dictionary e.g. English/Xhosa, English/Afrikaans etc.

5. Ensure that your SAIM Number and your ID Number are both

indicated on your Answer Booklet. No names should be recorded

anywhere on the Answer Booklet.

6. Failure to observe the rules and regulations set down by the SAIM

will be considered cheating and you will be disqualified from this

examination and any future SAIM examinations.

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Part A

Select and answer THREE questions: 60 Marks

Question 1

Once long-term goals have been set and the appropriate strategy has been selected,

the strategic management process moves into a critical new phase. Over 70% of

companies’ strategies are unsuccessful due to implementation failure.

Critically discuss the drivers and instruments in successful strategy

implementation?

(20)

Question 2

Building a visionary company involves discovering the company’s core values and

purpose.

Discuss this statement by explaining the terms core values, purpose and vision.

Explain your answers with examples of companies you know about or have studied.

(20)

Question 3

2.1 ‘A company has four (4) possible options for achieving a successful Broad

Differentiation Strategy’

Explain what is meant by a ‘Broad Differentiation Strategy’ in the context of a large

company offering a diverse range of products and services. Discuss the statement

and illustrate your answer with specific examples.

(10)...