Marketing Management - How Would You Describe Toyota’s Positioning Strategy for the Scion

WE PROVIDE KSBM MBA EMBA BMS DMS GDM CASE

STUDY ANSWERS, ASSIGNMENT SOLUTIONS,

PROJECT REPORTS AND THESIS

aravind.banakar@gmail.com

ARAVIND - 09901366442 – 09902787224

www.mbacasestudyanswers.com

Marketing Management

1. In what ways do the reference programs create added value for Siebel’s and

Sun Microsystems’ B2B customers?

2. How might the reference programs help Siebel and Sun Microsystems predict

demand for their products?

3. How do you think the global reach of the Internet has affected the youth market

at which MTV is aimed? Does this make it more or less difficult to devise

programming that crosses borders? Why?

4. What should MTVNI do to ensure that cultural traditions and varying

styles of humor don’t negatively affect any of its new international

programming?

5. Find an upcoming film that has an official Web site. What feature does the site

have? Which ones are designed to deliver information to the public and which

are designed to capture information? How successful do you think this site will

prove to be as a marketing research tool? Why?

6. How can filmmakers control the information that appears on the internet?

Should they take these steps why or why not?

7. If Toyota was to broaden its target market for Scion, which segment or

segments might the film include?

8. How would you describe Toyota’s positioning strategy for the Scion?

9. One industry consultant argues that cereal companies should be focusing on

new-product innovations instead of on ways to repackage the same old

products. Do you agree? Why or why not? Support your answer with evidence

from the case or from your reading of the chapter.

10. How can cereal manufactures reposition their brands in light of today’s hectic

lifestyles and even changes in eating habits (like carb avoidance as advocated by

the Atkins diet)? What would it take for you to perceive dry cereal as a

convenient and healthy food? How do you think companies like Kellogg’s could...