Marketing Management - One of the Erstwhile Leaders in the Consumer Entertainment Electronics Has Hired Your Services as a Marketing Consultant to Advice on Possible Diversification

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Marketing Management

1) A leading American fast food company, which specializes in sandwiches and coffee,

wishes to enter the Indian market. Having engaged you as consultant to scan the

competition for them and identify existing opportunity, what products and firms would

you consider as its competitors? What scanning techniques would you apply to analyze

competition and submit the report?

2) One of the erstwhile leaders in the consumer entertainment electronics has hired

your services as a marketing consultant to advice on possible diversification. The

company has been considering several products for diversification; some of these are

manufacturing and marketing dish antennas, creating a new entertainment company, or

entering into feature film production. Evaluate these new product opportunities and

give your recommendation to the company with proper justification.

3) If you are the purchase manager of an engineering company and you are required to

buy consumables, spare parts, and machine tools, how would you use the Internet for

buying these items and how would you evaluate the credibility of a vendor on the

website?

4) If you are the purchase manager of an engineering company and you are required to

buy consumables, spare parts, and machine tools, how would you use the Internet for

buying these items and how would you evaluate the credibility of a vendor on the

website?

5) A company wishes to launch a new toothpaste which can effectively prevent cavities

and tooth decay. But the toothpaste market is highly crowded with multiple brands.

Assume you were to evolve a marketing communication strategy. Which appeal will you

use and why?

6) “The Indian market is in a growth phase yet the profit margins are declining but costs

to serve a...