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Principle & Practice of Management
1. What is your assessment of Daimler-Benz’s operations in many different fields?
2. Should the various groups operate autonomously? What kinds of activities should be
centralized?
3. Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler
bought AEG in the first place, and why did the company venture into aerospace and
Inter Services?
4. Given the apparent mistakes in acquiring no automotive businesses, what should
Jurgen Schrempp do now?
1. What are the advantages and disadvantages of centralization and decentralization?
2. What was the rationale for the Ford 2000 program?
3. Why did Ford change from decentralization to centralization to recentralization?
4. Why did Ford establish a luxury car division?
1. What are the advantages and disadvantages of a hands-off, decentralized
management approach?
2. How can Daewoo stay competitive with the Japanese?
3. What are some of the controllable and uncontrollable factors in this case? How should
Mr. Kim respond to those factors?
4. What do you think of Daewoo’s expansion into central Europe? What are the
advantages and risks for the company?
1. What is your assessment of Barrett’s performance and his vision for Intel? Is he the
right person for the job at Intel?
2. What are some problems associated with frequent reorganization?
3. What are the pros and cons for focusing on the distant futures and the heavy
investment in new technologies?
1. Do you think it is ethical to engage in restructuring and delivering in massive
reeducation of position?
2. Why would other companies agree to study their “best practices”?
3. What do you think of evaluating the performance of managers not only on the
achievement of result,
but also on...