Digital Marketing Spending Market Size, Share, Global Insights and Analysis

Technavio Announces the Publication of its Research Report – Global Digital Marketing Spending Market 2016-2020

Technavio recognizes the following companies as the key players in the global digital marketing spending market: Comcast, AT&T, P&G, Verizon, and General Motors.

Other Prominent Vendors in the market are: American Express, Fiat Chrysler, Ford, Johnson & Johnson, JPMorgan Chase, L'Oréal, Nissan, Pfizer, Toyota, Unilever, Volkswagen, and Walt Disney.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for market growth will be dominance of mobile devices The penetration of smartphones will grow significantly by 2020. Prominent social networking sites such as Facebook, Twitter, LinkedIn, and Pinterest are accessible through mobile devices through which an estimated 36% of the time is spent on digital media. Moreover, smartphone apps designed exclusively for these platforms further increase the average time spent on smart devices.”

Browse full report with TOC@ https://marketreportscenter.com/reports/344174/global-digital-marketing-spending-market-2016-2020

According to the report, higher accessibility will be a key driver for market growth. The reach of digital marketing is substantial compared to traditional forms of marketing. Increased adoption of mobile devices such as smartphones and tablets has elevated the accessibility of the internet. This allows companies to increase their brand recognition and provides a platform for communicating directly with the clients. SEO tools and ad hosting platforms offered by search engine providers and social media sites display advertisements based on search keywords and personal interests of the users. These strategies are likely to attract more customers as they are targeted and not restricted to a single website.

Further, the report states that no short-term ROI for the investments made will be a challenge for the market. Digital marketing is a long-term strategy,...