Jelly

The Jelly Effect - Does Your Communication

Stick?

Wiley Publishing - August 23, 2010

LONDON, August 23, 2010 /PRNewswire/ -- How effective is the communication you experience

every day?

Andy Bounds, author of international bestseller The Jelly Effect has got a clear answer, and that is:

Not at all.

According to his book, too much information and not enough relevance is a problem that pervades

almost all business communication. The way many people communicate is like filling a bucket with

jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating, and,

above all, it's very messy.

The answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and

costless ways to win more attention and more business. Imagine how effective you'd be if you

communicated only what was relevant 100 percent of the time. You would be better at talking to

others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise

discussions. The benefits would be endless.

The Jelly Effect is now out in a new paperback and available from all good bookshops and Amazon:

http://www.amazon.co.uk/Jelly-Effect-Make-Communication-Stick/dp/0857080466/ref=sr_1_2?s=boo

ks&ie=UTF8&qid=1279874833&sr=1-2

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Web site: http://www.jellyeffect.com/

PRAISE FOR THE JELLY EFFECT

'The most effective, original and insightful book on business communication that I have ever read.' -Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business

Network International

'Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous

ability to help others achieve more when they communicate. Every single person he's worked with at

npower has found his guidance to be immensely valuable, and to have...