Eco-Friendly Packaging and Organic Variants to Transform Future of Europe Beer Market, States Tmr

Transparency Market

Research

Beer Market - Europe Industry Analysis, Size, Share,

Growth, Trends and Forecast 2015 - 2021

Published Date

23-04-2015

64 Page Report

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Eco-friendly Packaging and Organic Variants to Transform Future

of Europe Beer Market, states TMR

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Beer Market

REPORT DESCRIPTION

The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84%

of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken

International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo.

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A TMR analyst states, “Acquisitions and takeovers are the key growth model that top players in this market

are focused on for strengthening their foothold in the global brewery business.” A case in point is

Anheuser-Busch InBev. Some of the major acquisitions of the company are Oriental Brewery, Goose Island,

Blue Point Brewing, Grupo Modelo, and Elysian Brewing Company.

Consistent efforts for research and development for product innovation is also what top players in this

market are engaged in. This is to cater to the changing customer needs and to maintain a strong foothold

in the brewery business. Innovation of eco-friendly packaging and development of organic products is

another growth strategy that some key players in this market are focused on.

Perceived Health Benefits of Beer to Keep Demand Steady in Europe

“The health benefits of beer is one of the prominent factors driving the Europe beer market,” says the

author of the study. Beer is consumed to maintain kidney health and...