Marketing

MRKT20019 - Marketing Management

Term 2 - 2016

Profile information current as at 27-Jun-2016 18:48

All details in this course profile for MRKT20019 have been officially approved by CQUniversity and represent a learning

partnership between the University and you (our student). The information will not be changed unless absolutely necessary

and any change will be clearly indicated by an approved correction included in the profile.

General Information

Overview

This course covers marketing from the point of view of the marketing manager. It defines marketing, how the marketing

process works, and the importance of marketing as a central function of organisation effort in an increasingly complex and

competitive business environment. The critical importance of the marketing plan is emphasised. The major tools and

techniques used by modern professional marketers are covered. The course also includes the marketing virtues of taking a

customer focus and of practising marketing that is in the best long term interests of consumers.

Details

Career Level

Postgraduate

Credit Points

8

Student Contribution Band

3A

Fraction of Full-Time Student

Load

0.16667

Pre-requisites or Co-requisites

There are no requisites for this course.

Attendance Requirements

All on-campus students are expected to attend scheduled classes – in some courses, these classes are identified as a

mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a

full time study load and meet both attendance and academic progress requirements in each study period (satisfactory

attendance for International students is defined as maintaining at least an 80% attendance record).

Offerings

Term 2 - 2016

Brisbane

Distance

Melbourne

Sydney

Website

This course has a website, within the Moodle system, which is available two weeks before the start of term. It is important

that you visit your Moodle...