Advertising

ADVERTISING

1 The history of advertising

2 Classification of advertising. Types and ways of advertising

3 Functions advertising serves as a market tool at different stages of product life cycle

4 The aim of advertising

5 The profession of an ad manager. The role of advertising agencies

6 Public relations

7 The difference of advertising and public relations

If you want to have success in any business you must find, understand, and communicate with potential customers where they live, work, and play-Advertising - collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations.

As long as there have been concepts or goods for popular consumption, some form of advertising has existed to make them known. Primitive selling was face-to-face affair, but by 3000 B.C. Babylonian merchants were hiring barkers to shout out their goods to passers-by, and handling signs over their doorways to represent what they sold

Written advertising as we recognize it today did not appear until the Romans began spreading literacy around the known world.

In England, tavern-keepers raised sign-making to a fine art, vying with one another to create the most eye-catching graphics.

By the end of the fifteenth century, tack-up want ads called "siquis" were regularly produced by scribes to be hung in public places. These were followed by "shop bills” artfully decorated business cards for tradespeople. Then, in 1625, two Englishmen printed the first "newsbook" that contained an ad—The Weekly News. A flurry of newsbooks, all with advertising, followed.

Nowadays ADVERTISING is the nonpersonal communication of information, usually paid for and...