Launching Ice Cream Brand at Univeristy Campus in Thailand

Step6:

The target market is the teenager up to the working class people and middle upper class people. Those people whom living and working in the ABAC University, Bangna campus area.

The pricing will be like this,

Regular ice cream

Cups

1 scoop 40 baht

2 scoops 70 baht

3 scoops 100 baht

Waffle Cones

1 scoop 50 baht

2 scoops 80 baht

Yogurt ice cream

Cups

1 scoop 40 baht

2 scoops 70 baht

Waffle Cones

1 scoop 50 baht

2 scoops 80 baht

3 scoops 100 baht

**Topping for both cups and waffle cones is 12 baht per each topping**

Ice cream cake

2 pounds 550 baht

3 pounds 700 baht

Beverage

85 baht

Forecast Potential Sales

Assume that the month using in this forecast is 30 days, and for one year it has 30days*12months that equal 360days. The customers will constantly buying the products at following levels for the length of one-year period forecasting, as shown,

Regular ice cream

Cups The forecast The forecast sales The forecast Total amount of forecast

sales per day per month (30 days) sales per year sales (money term, Baht)

1 scoop 40 baht 60 cups 1,800 21,600 864,000

2 scoops 70 baht 30 cups 900 10,800 756,000

3 scoops 100 baht 12 cups 360 4,320 432,000

Waffle Cones

1 scoop 50 baht 30 cones 900 10,800 540,000

2 scoops 80 baht 12 cones 360 4,320 345,600

Yogurt ice cream

Cups The forecast The forecast sales The forecast Total amount of

sales per day per month (30 days) sales per year forecast sales (Baht)

1 scoop 40 baht 72 cups 2,160 25,920 1,036,800

2 scoops 70 baht 30 cups 900 10,800 756,000

3 scoops 100 baht 12 cups 360 4,320...