Business Paper

Business Research Project Paper

Business research is “a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. The research provides the needed information that guides managers to make informed decisions to successfully deal with problems” (Business Research Methods “Definition of Business Research”, 2010, p.1). Research is very important no matter what field of study, being able to understand your subject can help you diagnose problems and find solutions to reoccurring problems and issues.

The business problem under investigation was how to successfully market a digital library into cyberspace and the approaches to attract and engage users. Some of the techniques used to gather data where historical, primary and secondary data analysis these methods where used to identify leisure research and common practices. In addition, they used an interpretive observation this is how people behave and interact, quasi designs this method is used to gauge people responses in a controlled environment by subjecting them to various test and experiments in which standard scales of measurements are used to gather and analyze data. A multi-method approach was also used in the collecting data for their research; this method employs Interviews, journals and quantitative measures that are combined to provide a more accurate definition and operationalization of the concept.

The conclusion at end of the research that in order to target and market their product successfully, they had to put in place ways to monitor and evaluate their website performance for maximum potential, multiple point of entry had to be created to access the website in order to maximize reach of all potential customers.