Growth of Global Organic Food and Beverages Market to Be Dictated by High Demand for Organic Fruits and Vegetables, Says Tmr

Transparency Market

Research

Organic Food & Organic Beverages Market - Global Industry

Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Published Date

22-10-2013

100 Page Report

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Growth of Global Organic Food and Beverages Market to be Dictated by

High Demand for Organic Fruits and Vegetables, says TMR

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Organic Food & Organic Beverages Market

REPORT DESCRIPTION

The competitive landscape of the global organic food and beverages market is marked by a high level of

fragmentation, says Transparency Market Research in a new report. In 2012, the four top players held close

to a mere 10% of the overall market, while small and mid-sized companies held over three-fourth of the

market. Some key players are Hain Celestial Group Inc., Amy’s Kitchen Inc., and Organic Valley.

“New product development is one of the primary growth models that top players in this market are focused

on,” points out TMR analyst. An excellent example is the Hain Celestial Group Inc. In 2011, the company

spent almost US$4 mn in research and development to add newer products and ingredients to its portfolio,

which in turn helps to increase the customer base.

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Global expansion by means of partnerships and business alliances is another key growth strategy that top

players in this market are focused on. These alliances are meant for an increased product portfolio and an

increased market share.

Focus on tapping the vegetarian market is also the growth strategy of key vendors in this market. As the

number of vegetarians is increasing dramatically across the world, top players are focused...