Increasing Purchasing Power Makes Brics Nations a Lucrative Market for Paper Packaging Materials, Reports Tmr

Transparency Market

Research

Paper Packaging Materials Market - Global Industry

Analysis, Size, Share, Growth, Trends and Forecast,

2013 - 2019

Published Date

06-May-2014

86 Page Report

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Increasing Purchasing Power makes BRICS Nations a

Lucrative Market for Paper Packaging Materials, reports TMR

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Paper Packaging Materials Market

REPORT DESCRIPTION

Paper Packaging Materials Market - Global Industry Analysis, Size, Share, Growth, Trends and

Forecast, 2013 - 2019

The competitive landscape of the global paper packaging materials market is highly fragmented with the

market largely dominated by regional players, observes Transparency Market Research (TMR). The top four

player, namely International Paper Company, OJI Holding Corporation, Smurfit Kappa Group PLC, and Stora

Enso Oyi holding close to a mere 15% of the overall market in 2012.

Expansion through acquisitions is one of the major growth models of top players in the global paper packaging

materials market,” points out a TMR analyst. A case in point is DS Smith PLC. The company has acquired

several companies such as Kemsley Paper Mill, St Regis, and SCA Packaging to strengthen its brand equity,

technical expertise, and distribution network.

Companies in this market are also focused on environment sustainability in order to augment their brand

awareness, which indirectly helps in increasing revenue. Divestment in several other business segments is

another key strategy that top companies in this market are adopting for business growth.

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Increasing Deforestation, Global Warming Concerns Hinder Market Growth

TMR analysts says, “Increasing demand for flexible packaging is a major factor driving...