Public Health Concerns Will Cause Sweeping Shift Toward Low Sodium Baking Powder Globally, Reports Tmr

Transparency Market

Research

Baking Powder Market - Global Industry Analysis, Size, Share,

Growth, Trends and Forecast 2013 – 2019

Published Date

09-04-2014

71 Page Report

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Public Health Concerns will Cause Sweeping Shift Toward Low Sodium

Baking Powder Globally, reports TMR

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Baking Powder Market

REPORT DESCRIPTION

The global baking powder market is consolidated with the majority of the revenues being shared by

companies such as Clabber Girl Corporation, ACH Food Companies Inc., and Caravan Ingredients, Inc.

Promising players such as Weikfield and Hansells Food Group are conducting forward and backward

integration to take advantage of economies of scale and reduce the production cost. Transparency Market

Research (TMR), in its new study, reports that many companies are supplying products to smaller retailers

at lower prices, further intensifying the competition.

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Major buyers of baking powder include hypermarkets, supermarkets, and industrial buyers for making

pizzas, burgers, and breads. Big retailers such as Wal-Mart and Tesco are buying baking powder directly

from manufacturers in bulk, thus enjoying economies of scale in the market by eliminating distributors in

the supply chain. Since the consumption of baking powder by the end consumer is very less,

manufacturers are channelizing their products through wholesalers or retailers. Thus, the bargaining power

of buyers is expected to be high in the coming years.

Changing Food Habits Drive Demand for Baking Powder

The urbanization of population has brought many changes in the food habits and consumption patterns of

people. A...