Oral Hygiene Market Growth and Segment Forecasts to 2020

Technavio Announces the Publication of its Research Report – Global Oral Hygiene Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Oral Hygiene Market: Colgate-Palmolive, GlaxoSmithKline Consumer Healthcare, Johnson & Johnson, Procter & Gamble, and Unilever.

Other Prominent Vendors in the market are: Chattem, Church & Dwight, Dr. Fresh, GO SMiLE, Henkel, Lion, and Supersmile.

Browse full report with TOC@ https://marketreportscenter.com/reports/349457/global-oral-hygiene-market-2016-2020

Commenting on the report, an analyst from Technavio’s team said: “Increase in M&A to gain more market shares will be a key trend for market growth. To increase global presence, expand product portfolio, and achieve economies of scale in manufacturing, several vendors are investing and are entering into M&A. Through these, vendors are able to focus on product innovation, thereby increasing their profit margins. Market leaders are applying M&A method with small local vendors to capture emerging markets and gain more market shares.”

According to the report, one of the key drivers for market growth will be the increase in older population. Falling birth rates combined with increase in longevity, have resulted in the increase in population of older people. For instance, Japan, where people aged 65 years and above currently constitute 23%-25% of the population, and the percentage is expected to reach 38% by 2050. Similar trends are evident in other developed countries. In North America, the estimates are between 13% and 22% and in Europe, they are between 16% and 27%. It is expected that people aged above 60 years are more prone to oral conditions, thus driving the need for oral hygiene within that age group.

Further, the report states that threat from counterfeit products will be a challenge for the market. The threat from counterfeit oral hygiene products is increasing globally. Counterfeit products are usually contaminated...