Marketing Management - Explain the Different Marketing Environments and the Role of Culture and Subculture Discuss in Detail the Unique Characteristics of Service Marketing

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Marketing Management

1. Examine the basic principles of organization Design.

2. Explain the different Marketing Environments and the role of Culture and Subculture.

3. Explain the importance of consumer behavior for marketers.

4. Describe the techniques and methods for designing Organization Structure.

5. What is the role of Consumer Behavior in marketing? Explain.

6. What are the basic principles of organization Design? Explain the techniques and methods for designing Organization structure.

Marketing Management (Part – 1)

1. Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain.

2. Explain building brands through promotional measures.

3. What are the probable consequences of a protracted price war? Explain giving examples.

4. Explain the steps involved in a positioning process.

5. What are the precautions needed for guarding against product/brand failure? Explain.

6. Discuss the symptoms (according to prof. Levit) myopia can acquire in marketing.

Elective: Marketing Management (Part – 2)

1. How is a business success determined? Explain.

2. What are the factors outside the firm that affects the operations of a business? Explain with the help of figure?

3. Explain the principal sources from which data is obtained in Market Research.

4. Discuss the policies of price determination.

5. Explain the sales strategies in management of sales

6. What is Merchandising? Explain

MARKETING MANAGEMENT

1. Explain the modern developments in the concept and practice of marketing.

2. Explain the meaning and relevance of Marketing Environment.

3....