Marketing Plan

Eagle USA

2016 Strategic Marketing Plan

(317) 537-7617

MEMO Marketing Group | 114 N. Main Street Zionsville, IN 46077 | (317)762-5398 | www.get-the-memo.com

info@parcpropertygroup.com

Situation Analysis

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12- Month Prospect Goals

Existing Services

Client Types Served

Competitive Analysis

Current Brand Position

"If you fail to plan, you plan to fail.”

- Benjamin Franklin

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(317) 537-7617

MEMO Marketing Group | 114 N. Main Street Zionsville, IN 46077 | (317)762-5398 | www.get-the-memo.com

info@parcpropertygroup.com

12-Month Prospect Goals

In our first Strategic Marketing Session together, we first discussed what our

specific goals were going to be for the next 12-months. To do this, we used

the MEMO Funnel Process.

Two key pieces of information that we had to calculate and make

assumptions on to the best of our knowledge at the time was 1.) what is the

12-month revenue goal for “new business”, and 2.) what is the revenue value

of an ideal client over a 12-month period.

Here was the conclusion of our discussions:

‣ 12-month new business revenue goal is: $775,000

‣ 12-month ideal client value is: $25,000

We based our calculations for the MEMO Funnel Process on these two pieces

of information. We took $775,000 and divided by $25,000 to see that we

needed 31 new clients to be able to generate this revenue.

Suspects

Prospects

Opportunities

Clients

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31

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(317) 537-7617

MEMO Marketing Group | 114 N. Main Street Zionsville, IN 46077 | (317)762-5398 | www.get-the-memo.com

info@parcpropertygroup.com

In the MEMO Funnel Process, we establish labels for each stage in the

process. Here is how we define each stage.

‣ Suspects: The are contacts that we have qualified and as a result, we

“suspect” we would be a good fit for them, and they too would be a good

fit for us. More on determining later in the plan.

‣ Prospects: These are contacts that through their...