Business Alliances to Open New Growth Opportunities for Players in Global Pressure Relief Devices Market, Says Tmr

As per findings of a new report by Transparency Market Research, the global pressure relief devices market is highly fragmented due to the presence of a large number of regional and international players. However, some of the top players, namely ArjoHuntleigh, Hill-Rom Holdings Inc., and Invacare Corporation are dominant in this market and display a high degree of competitive rivalry amongst themselves. On the other hand, local players compete among themselves for the top spot at the regional level.

Expanding their geographical presence to remain competitive, is one of the key growth strategies that top companies in this market are focused on. For example, ArjoHuntleigh has been engaged in expanding business operations globally to address the medical needs of patients globally. This, in turn, has helped the company to stay competitive in the global pressure relief devices market.

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Strong customer relations to attain long-term business goals is a key growth model that companies in this market are adopting. A case in point is ArjoHuntleigh, the company is focused on developing strong relations with customers by means of providing customized services.

Investment in emerging markets to increase market share is also what key companies in this market are looking upon. For example, Covidien plc has substantially invested in the emerging markets of APAC to leverage the opportunities available in this region.

Limited Mobility of Geriatrics Pose a High Risk of Developing Pressure Ulcers

“An increasing number of obese population worldwide is boosting the growth of the global market for pressure relief devices,” points out a TMR analyst. The prevalence of obesity has doubled between 1980 and 2014, according to the World Health Organization. The increasing obese population is displaying an increased demand for pressure relief devices...