Feasiblity Report

Apex
Financial
Solution
Inc.



!6
Technology
Dr,
Irvine,
CA
92618


Aj
Kouhi


I
decided
to
research
the
feasibility
of
apex
financial
solution
offering
products
including
but
 not
limited
to
Debt
Settlement
and
Loan
Modification.


Table
Of
Content
 
 Table
of
Contents


EXECUTIVE
SUMMARY:
 INTRODUCTION
 FIGURE
1.
 INDUSTRY
SUMMARY
 FIGURE
2.
 OPERATIONS
SUMMARY
 MODIFICATION
HIGHLIGHTS:
 DEBT
SETTLEMENT
HIGHLIGHTS:
 TARGET
MARKET
AND
LOCATION:
 START
UP
COST:
 CONCLUSION:
 APPENDIX
A­
DEBTS
SETTLED
 FIGURE
3
 APPENDIX
B­
SWOT
ANALYSIS
 APPENDIX
C­
SAMPLE
MARKETING
MAILERS
 BIBLIOGRAPHY
 3
 4
 5
 8
 10
 11
 12
 12
 15
 17
 18
 19
 19
 23
 24
 28


2



 Executive
Summary:


Objective


To
determine
the
profitability
and
success
of
a
small
business
start
up
offering
 financial
services
ranging
from
Debt
Settlement
to
Loan
Modification
services
 targeting
home
owners
across
the
nation.


Industry
Summary


• • • • Debt
settlement
is
a
$2.5
trillion
industry
and
Loan
modification
is
less
than
a
 trillion
 Loan
modification
and
Debt
settlement
got
accepted
by
Americans
around
 1990
 Government
shut
down
most
of
Loan
Modification
or
Debt
Settlement
 companies
due
to
compliance
issues
 Both
industries
became
popular
after
the
US
economy
crashed




Operations
Summary
 • • • • • Offering
financial
services
to
homeowners
in
need
across
the
nation
 No
vertical
integration
needed
 Chosen
name
for
the
business
is
Apex
Financial
Solution

 Business
can
be
located
anywhere
since
no
interaction
is
required
between
 the
business
and
the
client
 90%
of
the
target
market
are
homeowners
delinquent
on
their
payments


Target
Market
and
Location


• • • • Apex
Financial
Solution
will
be
located
in
Irvine

 Target
market
consisted
of
Homeowners
with
low
FICO
scores,
delinquent
on
 home
or
credit
card
bills,
but
can
afford
services
...