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Date Submitted: 03/18/2011 04:29 AM

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Which are the precautions you will take to avoid failures in strategies if you are the general manager of a production unit?

If am the General Manager of a production unit, I will take many types of precautions to avoid failures in strategies. In today's highly competitive business environment, budget-oriented planning or forecast-based planning methods are insufficient for a large corporation to survive and prosper. The firm must engage in strategic planning that clearly defines objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress, and make adjustments as necessary to stay on track. A simplified view of the strategic planning process is shown by the following

The Strategic Planning Process

Mission & Objectives, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation & Control, Mission and Objectives

The mission statement describes the company's business vision, including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities.

Guided by the business vision, the firm's leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firm's business position, and may include measures such as market share and reputation.

Environmental Scan The environmental scan includes the following components:

Internal analysis of the firm

Analysis of the firm's industry (task environment)

External microenvironment (PEST analysis)

The internal analysis can identify the firm's strengths and weaknesses and the external analysis reveals opportunities and threats. A profile of the strengths, weaknesses, opportunities, and threats is generated by means of a SWOT analysis

An industry analysis can be performed using a framework developed by Michael Porter known as...