Leo Messi Celebrity Branding


Personal information

Leo Messi is the best player in the world. Lethal in the one on one, this modest Argentinian has speed, dribbling and shooting skills. But despite so many individual virtues, he is also a remarkable team player. This Argentinian striker's footballing career started in 1995 at Newell's Old Boys, where he played until the year 2000. At the age of 13, Lionel Messi crossed the Atlantic to try his luck in Barcelona, and joined the Under 14s. Messi made spectacular progress at each of the different age levels, climbing through the ranks of the different youth teams and then Barça C, followed by Barça B and the first team in record time.(1)

Media

He is involved in promotional campaigns for game call Pro Evolution Soccer and he also featured on the front cover of it. Messi is sponsored by the German sportswear company Adidas and Pepsi features in their television advertisements. Messi also have his owen FACEBOOK ,TWITTER page .

In my opinion he is promoting himself in a brilliant way. For the video game he is doing a very good job by using this channel so all. Getting sponsored by Adidas will make him more popular because Adidas is a very well known band and that’s will help a lot to promote him self. Almost every one drink Pepsi around the world and they advertise on TV, magazine, public , and internet.

FACEBOOK and TWITTER which will help to be closer to his fan and thats what most celebrity do nowadays and it cost him nothing is for free and anyone can get his owen page in these websites.

He doesn't have his own brand or product but he got himself as player to promote so he need always to be in a good frame.

Messi got a very good reputation , and everyone like to watch him play.