General Management - Which Stakeholders Are Most Important

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GENERAL MANAGEMENT

CASE: 1: TRI – STATE TELEPHONE

John Godwin, Chief executive of Tri – State Telephone, leaned back in his chair and looked at the ceiling. How was he ever going to get out of this mess? At last night’s public hearing. 150 angry customers had marched in to protest Tri – State’s latest rate request. After the rancorous shouting was over and the acrimonious signs put away, the protesters had presented state regulators with some sophisticated economic analyses in support of their case. Additionally, there were a number of emotional appeals from elderly customers who regarded phone service as their lifeline to the outside world

Questions:

1. Who are the stakeholders in this case?

2. Which stakeholders are most important?

3. What are the critical trends in Tri – State’s environment?

4. Why do you think Tri – State’s customers are so upset?

5. What should John Godwin do?

CASE NO. 2: FRESH IDEAS AT FRESH FIELDS

Fresh Fields may be a supermarket, but what it’s super at selling is its image : “Good for you foods.”

A New Age grocery store - ‘Fresh Fields’ falls somewhere between a health food store and a traditional supermarket. It is not merely a health food store, because it carries a wider variety of foods including fresh pasta, baked goods, sea-food and deli selections. What distinguishes Fresh Fields from supermarkets lies in what is absent from the shelves, rather than what is present, for Fresh Fields shoppers will not find foods containing lots of preservatives and artificial flavorings, such as Jell – O and Oreos, that they can purchase at other supermarkets. What Fresh Fields offers is “ organic and conventional produce, meats, seafood, dairy products, baked goods from an in – store bakery, deli items gourmet and vegetarian prepared foods, a wide...