Samsung 4k Tv

Final Assignment

On

“Channel Design and Logistics Management of Wai-Wai Noodle”

Ravi Adhikari

Channel Management

Prof: Subash Chandra Baral

15, July 2016

Overview

Samsung is one of the definite leaders of the pack when it comes to building superb, well designed and feature rich 4K Ultra HD TVs. In Nepal, Golcha launch the product Samsung’s 4K ultra HD TVs for the first time in 2014. As they offer a rich list of standard connectivity, color, contrast, up scaling and smart TV features which are generally known to be exceptional in the quality at which they perform and whether you want high quality display, excellent color, great future proofed connectivity or a very fine smart TV platform, very few of this company’s models disappoint on the whole. Samsung didn't become the dominant TV maker in the world by selling just TVs. Their Main strategy is to offer an overwhelming number of TVs at different permutations and prices.

Designing and Managing Marketing Channels of Samsung 4K Ultra HD TV

Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and your marketing will depend on the way your goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer must decide which route or channel is best for his particular product.

Manufacturer to Customer: Manufacturer makes the goods and sells them to the consumer directly with no intermediary, such as a wholesaler, agent or retailer. Goods come from the manufacturer to the user without an intermediary.

Manufacturer to Retailer to Consumer: Purchases are made by the retailer from the manufacturer and then the retailer sells the merchandise to the consumer. This channel is used by manufacturers that specialize in producing shopping goods.

Manufacturer to Wholesaler to Customer: Consumers can buy directly from the wholesaler. The wholesaler breaks down bulk...