Econ1203

Executive Summary

This report consists of the market research results about the types of customers that are attracted to CCResort, the length customers are willing to stay in this resort, and how much customers spent. From 200 randomly selected samples, this report investigates the effectiveness of CCResort promotional campaign. The analysis from 200 random samples has shown that 69% of clients are high-income earners who earn more than $100000 of family income. Mostly, two or four members in a group go to trips like CCResort and are between 40 to 49 years old. The analysis also indicates that as more days are spent in the resort, customer tends to spend more regardless they have low-income level or high-income level.

In summary, CCResort’s promotional campaign has basically done well in the market since they are able to attract 40% of their customers to spend the whole week in the resort. However, the second KPI was still not yet achieved but fortunately, it is still attainable. CCResort could to advertising campaign or implement internal strategies to appeal to customers.

Introduction

The purpose of this report is to shed some light to CCResort on the effectiveness of the promotional campaign and how the venture is progressing. This report will emphasize on what types of customers are attracted to the resort, how long they are willing to stay and how much are they willing to pay. This report is consists of analysis data taken from 200 random samples for CCResort promotional campaign. It is also vital to emphasize the key performance indicators (KPI’s) in accordance to the business plan. The analysis must establish that whether more than 40% of their customers will stay for a full week, that is seven days, and whether the average customer are willing to spend more than $255 per day in excess of the accommodation costs. Although statistical errors my occur, this report will make sure that errors are minimalized.

Statistical Data

Types Of Customers...