Shifting Consumer Preference Towards Baked Goods to Augment Sales of Flour Globally, Reports Tmr

Transparency Market

Research

Flour Market - Global Industry Analysis, Size, Share,

Growth, Trends and Forecast 2014 - 2020

Published Date

25-02-2015

127 Page Report

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Shifting Consumer Preference towards Baked Goods to Augment Sales of

Flour Globally, Reports TMR

Transparency Market Research

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Flour Market

REPORT DESCRIPTION

As companies engaged in the production of flour offer similar products with very limited differentiation

attributes, the degree of competition in the global flour market is significantly high, says Transparency

Market Research in a new study. To maintain a strong hold in the market and expand their business, the

established flour manufacturers are focusing on acquiring smaller companies or entering into joint

ventures. The leading players in the global flour market are Ardent Mills Canada, Cargill, Associated British

Foods plc, ConAgra Foods, Archer Daniels Midland Company, Hindustan Unilever Limited, ITC Limited,

Hodgsmon Mill, Wilmar International Limited, and White Wings. Of these, ConAgra Foods, Inc., Archer

Daniels Midland Company, and Cargill together accounted for 49% of the overall revenue in 2013 in the

global flour market.

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Given the ubiquity of flour as a daily consumable, many local players are compelled to compete with

international companies with wider product variants and low cost. The leading companies are aiming at

product and packaging innovation to enable consumers to differentiate their products from the available

variants. As a result of this, the competition in the global flour market is expected to intensify further in the

coming years.

The global flour market is...