Over-the-Counter Drug Market Trends, Growth, Demand and Forecast

Technavio Announces the Publication of its Research Report Global Over-The-Counter (OTC) Drug Market 2016-2020

Technavio recognizes the following companies as the key players in the global over-the-counter (OTC) drug market: GSK, Johnson & Johnson, Pfizer, Bayer HealthCare, and Sanofi.

Other Prominent Vendors in the market are: Abbott, Achelios Therapeutics, American Health, Amgen, Arena Pharmaceuticals, AstraZeneca, BioGaia, Bristol Myers Squibb, Bukwang Pharmaceutica, Chr. Hansen, Cipla, CoLucid, Daiichi Sankyo, Dr. Reddy's Laboratories, DSM, Eisai, Eli Lilly, EMS, Euradite, Friggs, Genomma Lab Internacional, Glanbia, Herbalife, Himalaya Drug Company, Hypermarcas, Immune Pharmaceuticals, Innovative Med Concepts, Mcneil consumer healthcare, Mead Johnson, Merck, Mitsubishi Tanabe Pharma, NeurAxon, Omega Pharma, OptiNose¸ Pain Therapeutics, Procter & Gamble, Reckitt Benckiser, SAVA, Sigma Pharmaceuticals, Sun Pharma, Taisho Pharmaceuticals, Takeda Pharmaceuticals, Teva Pharmaceuticals, UCB, Unifarma Global Consumer healthcare, Valeant Pharmaceuticals, and Vida Laboratories.

Browse full report with TOC@ https://marketreportscenter.com/reports/356386/global-wet-fire-sprinkler-systems-market-2016-2020

Commenting on the report, an analyst from Technavios team said: Promotion and marketing initiatives will be a key trend for market growth. Vendors in this market are spending heavily on promotional activities targeted at both the healthy population and those with illnesses. They are trying to build a larger consumer base through marketing campaigns and activities through different media platforms. Marketing strategies for OTC products are very important, especially since these products lose the patent and enter the generic market, resulting in competition.”

According to the report, one of the key drivers for market growth will be rise in self-medication. The growing healthcare costs and an increase in the older population demand the need for better...