Probiotics Market Trends, Growth, Demand and Forecast

Probiotics are microorganisms, such as bacteria and yeast that benefit humans and animals by maintaining intestinal microbial balance. Probiotic ingredients stimulate natural digestive juices and enzymes in the body to ensure proper functioning of the digestive system, and can be administered through food or in the form of supplements. In addition, probiotics protect healthy organisms from harmful counterparts. Nowadays, probiotic products are employed to diagnose mental illness, and treat digestive problems and neurological disorders. Moreover, they strengthen the human immune system, protect proteins & lipids from oxidative destruction, and reduce body pathogens. Probiotic ingredients are sold in the form of capsules, tablets, powders, and gel.

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The major factor boosting the market growth is increasing consumer preference for natural products. Increasing concerns of consumers on preventive healthcare and effectiveness of probiotic bacteria on health drive the market growth. The demand of probiotics has increased due to upsurge in consumption of functional foods, which have potentially positive effects on health apart from providing basic nutrition. Apart from this, factors such as ban on the usage of antibiotics in animal feed in several European and North American countries, increasing product innovations in the form of chocolates, biscuits & others, increasing demand of probiotic based medicines due to proven positive results for reducing risk of chronic diseases such as diarrhoea & bowel diseases related to antibiotic use and rising demand for fermented food in daily diet. Additionally, increasing disposable income and improved standards of living in developing economies supplement the market growth.

Key players operating in this market include BioGaia AB, Danone, Chr. Hansen Holding A/S, Yakult Honsha Co. Ltd.,...