Business Communication - Review Two Sales Letters for Content. List the Puffery Statements in Each Letter.

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BUSINESS COMMUNICATION

1. What qualities does a person need to be a good proofreader ? Are such qualities inborn, or can they be learned ?

2. Proofread the following sentence :

application of these methods in stores in San Deigo nd Cinncinati have resulted in a 30 drop in robberies an a 50 percent decling in violence there, according at the developers if the security system, Hanover brothrs, Inc.

1. Explain how watching a movie from another country might help you prepare to interpret nonverbal behavior from that culture correctly.

2. One of your co-workers is originally from Saudi Arabia. You like him, and the two of you work well together. However, he stands so close when you speak with him that it makes you very uncomfortable. Do you tell him of your discomfort, or do you try to cover it up ?

1. Think back over the lessons you’ve learned in life. How did you benefit from some one telling you the truth about something you were doing wrong ?

2. With a partner, role-play a situation in which one of you is the boss and the other an employee. The boss is angry because the employee repeatedly arrives late for work, takes long lunches, and leaves 5 to 10 minutes early. However, the employee’s work is always excellent. After the role-play, analyze what the boss did right and what could be improved.

1. Review two sales letters for content. List the “Puffery” statements in each letter.

2. Note any statements in these sales letters that appear questionable to you. Rewrite one of the statements, carefully choosing words that won’t be misleading to consumers.

1. What advantages and disadvantages do you see in asking store managers at Mrs. Fields to file electronic troubleshooting reports immediately on...