Pluto Telcom Case

Pluto Telecommunications is facing serious organizational issues in multiple aspects

that are negatively affecting its overall performance. This situation has driven the

management to hire an external management consultant to investigate and identify

the reasons behind the various problems.

One of the major issues that Pluto Telecommunications has is the difference in team

motivations and cultures within the three different divisions: sales! Customer

Services and Marketing. This difference not only creates various interests and

advocates achieving individual goals! but it also results in the loss of communications within these teams.

Another issue that Pluto Telecommunications is encountering is related to its middle

management work attitude which appears to be destructive. This is interpreted from

the words of the Marketing director: it isn’t my business” and from the unwillingness of any of the three directors to contribute in any suggestion to solve the issues they have. This can be partially due to the demotivating approach that the managing director undertakes which is expressed in the sarcasm in her conversation with her directors’ team.

 Therefore, the issue that Pluto Telecommunications is facing is concerned with

several aspects that include the team and its individuals! middle management and

senior manager.

It can be seen that Pluto Telecommunications operates in a disturbed-reactive

industry environment which requires organizations to be flexible, adaptable and

decentralized (Bresnen and Marchington p. 36) in order to stay in the market. Its

organizational type of culture can be described to be 'work hard/play hard

(Bresnen and Marchington p. 48) as per Deal and Kennedy’s theory. This is due to