Mobile Ad Spending Market Share, Size, Overview, Outlook and Research Report 2016

Technavio Announces the Publication of its Research Report Global Mobile Ad Spending Market 2016-2020

Technavio recognizes the following companies as the key players in the global mobile Ad spending market: AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub.

Other Prominent Vendors in the market are: AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, and RockYou.

Browse full report with TOC@ https://marketreportscenter.com/reports/368510/global-mobile-ad-spending-market-2016-2020

Commenting on the report, an analyst from Technavios team said: Dominance of mobile devices will be a key trend for market growth. Technavio predicts that half of the mobile users worldwide will use smartphones by 2019. Prominent social networking sites such as Facebook, Twitter, LinkedIn, and Pinterest are accessible through mobile devices through which an estimated 36% of the time is spent on digital media. Moreover, smartphone apps designed exclusively for these platforms further increase the average time spent. Mobile advertising accounted for 68% of revenue for Facebook and 84% of revenue for Twitter in 2015. We predict that approximately two-thirds of social media advertising spending (worth $9.1 billion) will be on mobile advertising in 2018.”

According to the report, rapid growth in social media will be a key driver for market growth. The average time spent on smartphones and tablets is approximately three hours in developed countries. An estimated 85% of this time devoted to mobile devices is on social media apps, and this number is rising in many developing countries. Pages of individuals or organizations can be advertised on a larger scale on social media, which increases the popularity of the brand. Social media users share posts and updates hosted on brand pages on their network, which further increases brand acquaintance. Regular updates on social media help to...