Marketing Management - Discuss the Relationship Between ‘Segmentation’ and ‘Positioning’. Explain the Major Criteria of Segmentation and Positioning. Quote Sufficient Examples to Strengthen Your Answer

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MARKETING MANAGEMENT

1. At the time when the market leader for instant noodles was Nestles Maggi, the main challenger was Top Ramen’s Noodles. Applying the concepts of marketing Management, what would be your strategic plan in order to keep up the top position of Maggi

2. Discuss the relationship between ‘Segmentation’ and ‘Positioning’. Explain the major criteria of Segmentation and Positioning. Quote sufficient examples to strengthen your answer.

3. (a) Describe in detail the stages in the Product Life Cycle

(b) In this context, explain the challenges that a Marketing Manager has to deal while introducing a new product

4. What do you understand by Channel of Distribution? Explain the different kinds of Channel of Distribution in detail.

5. Explain the factors affecting Pricing Decision. What are the various methods of pricing a Product? Briefly explain them. Also, differentiate between Price shadowing and Price Covering.

6. What are the essential Factors influencing Consumer behavior? Explain its significance in Marketing Management in accordance with the Technology advancements.

7. Write Short Notes on any four of the following:

(a) Price Skimming. (b) Media Selection for Advertising (c) Sales Promotion

(d) Product Differentiation

8. A new product is to be launched by a company at Mumbai. As a part of identifying the consumer behavior, the company intends to carry out a research process. Outline a Marketing Research Process for the company in order to establish the requirements of the consumers.

1. Discuss the main issues narrated in the case in your own style

2. Carry out a SWOT Analysis.