Research Study - India Baby Food Market Forecasts and Future Outlook by Radiant Insights

India Baby Food Market Growth, Market Profile, Strategic

Insights and Future Outlook by Radiant Insights

Summary

The number of births in India rose very gradually up to 2013, but has since begun to decline slightly. Living

standards are significantly higher in urban areas and this is where the bulk of industrially produced baby foods are

sold. However, there is a rising middle class even in smaller towns and rural areas, and manufacturers are targeting

these to widen the consumer base. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight

declines in some sectors, and growth has remained subdued since. Per capita intake levels rose by 13% in 2015.

Milks dominate the market and have outperformed cereals in volume terms. The baby cereals sector remains

overshadowed by the milks sector in value terms, accounting for just 32.8% of market value in 2015, and 27.7% of

volume.

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Key Findings

- In value terms, baby milk sales in India advanced strongly, by 93.7% in nominal growth terms over the 2009-2015

period. The baby cereals sector achieved even more dynamic growth of 108%.

- The majority of sales are accounted for by milks, which took a 72% volume share, with baby cereals holding the

remaining 28%.

- Two companies, GCMMF and Nestlé India, control the bulk of baby food sales in the Indian market, with GCMMF

accounting for 46% of volume in 2015, while Nestlé held a 42.2% share.

- The most important outlet for baby food is pharmacies, and some suppliers only sell their baby food brands in

this channel. Although many pharmacies are local independent stores, organized retailing has grown rapidly in

recent years.

Synopsis

“Baby Food in India” is an analytical report by Canadean which provides extensive and highly detailed current and

future market trends in the India market.

What else does this report offer?

- Consumption data based upon a...