Gamma Oryzanol Market Size, Emerging Trends and Outlook to 2022: Hexa Reports

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Gamma Oryzanol Market Analysis, Share and Size,

Emerging Trends, Growth, Overview, Outlook And Segment

Forecasts To 2022

The global gamma oryzanol market is expected to reach USD 2.06 billion by 2022, according to a new

report by Grand View Research, Inc. Increasing consumer awareness towards a healthy lifestyle is

expected to drive product demand over the next seven years.

Improper diet intake coupled with rising health treatment expenditure has urged consumers to switch

to alternatives, such as dietary supplements, that offers a balanced diet. Gamma oryzanol plays a

significant role in boosting good cholesterol and minimize adverse impacts of unhealthy diet intake.

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Rapid urbanization coupled with increasing participation in health clubs and fitness activities are

expected to play a vital role in industry growth over the forecast period. High product price along with

the lack of consumer awareness are expected to remain major factors hindering market growth.

Technological innovation in the industry includes research initiatives to enhance yield rate from rice

bran oil that is anticipated to reduce production costs and enable market players to attain economies of

scale. Ongoing technological innovations along with increasing R&D spending is expected to provide

significant opportunities for gamma oryzanol manufacturers over the forecast period.

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Sports supplement emerged as the principal application segment and accounted for over 40% of total

revenue in 2014. The segment is anticipated to witness moderate growth rate owing to high

requirement of gamma oryzanol as an essential supplement for sports nutrition.

Further key findings from the report suggest:

The global gamma oryzanol market demand was 11,520.0 tons in 2014 and is expected to...