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QNT/565 Final Examination
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QNT/565 Final Examination
1. The fundamental weakness in the research process is:
incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
Objective: Identify ethical issues involved in business research.
1. Which of the following is an example of findings nondisclosure?
Dean and Deluca doesn’t want Whole Foods to know about it is conducting research on organic wines.
B. Whole Foods is studying a potential new location near a large condo complex.
C. Bayer seeks to disclose that Vioxx is no more effective than aspirin.
D. Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the pain of arthritis.
Objective: Identify ethical issues involved in business research.
1. The right of interviewers, surveyors, experimenters, observers, and participants to be protected from threat of physical or psychological harm is the right to:
quality
B. security
C. freedom
D. safety
E. happiness
Objective: Develop the purpose of the research, research questions, and hypotheses.
1. BankChoice is concerned about stagnating profits and asks, “How can profitability be improved?” This is an example of:
a management question
B. a research question
C. an investigative question
D. a measurement question
E. a management dilemma
Week Two: Types of Research Design
Objective:Differentiate between qualitative and quantitative methods of research.
1. Which of the following is true of quantitative research?
It uses a nonprobability sampling method.
B. Results are generalizable.
C. Data analysis is ongoing during the project.
D. Sample sizes are generally small.
E. It uses multiple data collection methods....