Tex3701

DECLARATION

Name:

Safia Isaacs

Student number:

43316905

Module code:

TEX3701

Unique assignment number:

852567

Due Date:

30/03/2016

Witness:

Razia Kafaar

I declare that this assignment is my own original work. Where I have used

source material, it is acknowledged in accordance with departmental

requirements. I understand what plagiarism is and I am aware of the

department policy on it.

CHECK LIST

YES NO

1 I acknowledge all source material (study guide, tutorial



letter, internet, other sources) used in my assignment.

2 Irrespective of whether I participated in a study group or



not, the wording of the assignment is my own.

3 I indicated all sources used in my assignment by placing



the quote in inverted commas and/or by providing the

reference according to the Harvard method.

4 At the end of my assignment, there is a bibliography

reflecting all the consulted sources.



TABLE OF CONTENTS

PAGE

1

INTRODUCTION

1

2

DESIGNING EFFECTIVE ADVERTISEMENTS: URI-KLEER

1

ADVERTISEMENT

3

DESIGNING EFFECTIVE HEALTH CAMPAIGN MESSAGES

2

4

CONCLUSION

4

SOURCES CONSULTED

5

1

INTRODUCTION

This assignment will discuss content related to designing effective

advertisements and designing effective health campaign messages by

analysing and answering questions based on the provided examples of the

Uri-Kleer advert and the brochure on diarrhoea, respectively.

2

DESIGNING EFFECTIVE ADVERTISEMENTS: URI-KLEER

ADVERTISEMENT

2.1

The target group is adult women because the advertisement text

states “60% of all women will suffer from a urinary tract infection at

least once in their lifetime …” and the visual image is that of the legs

of an adult woman (University of South Africa 2016:21).

2.2

The style technique used in the headline is rhetorical questions (Saal

2015:49).

2.3

If you are a woman suffering from any of the symptoms questioned...