Cloud-Based Value-Added Services Market Share, Size, Trends and Growth

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Technavio Announces the Publication of its Research Report Global Cloud-Based Value-Added Services (VAS) Market 2016-2020

Technavio recognizes the following companies as the key players in the global cloud-based value-added services (VAS) market: Cisco Systems, Huawei, IBM, Infosys, and Ericsson.

Other Prominent Vendors in the market are: CALLUP, Ethrix, Gintel AS, and OCSBOX.

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Commenting on the report, an analyst from Technavios team said: Increasing adoption of m-commerce will be a key trend for market growth. -commerce services include payment, banking, and retail money transactions carried out using mobile devices. Over the past few years, the adoption of m-commerce services has been increasing significantly. For instance, the m-pesa service in Kenya provided by Vodafone was used by almost 30% of the country's population in 2012. In 2010, the average monthly transactions done by the users of m-pesa in Kenya were $375 million. Moreover, m-pesa helps users save $3 per transaction. Similarly, in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank are offering mobile commerce services in partnership with several telecom companies. Changing regulations in favor of m-commerce is increasing the adoption of this service in many countries.”

According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save...