Cisco Cius Launch- Target Profile

Alexandra Tallo

Target Assignment

Campaign II

Professor Waite

Brian Beaverman

I look good on paper. Although, I’m sort of a techie so please don’t envision a cocky Emilio Estevez from The Breakfast Club all grown-up….Or that nerd either. I do weight-lift. Anyways, I’m a college-educated (Go Orange!) 25-54 year old businessman, making at minimum $100 K annually. I hold a position of leadership at a firm in the manufacturing, finance, or other related fields. I stay physically fit- jogging, weight training, the occasional Tennis or Basketball game, etc.

Married with children, with a disposable income. I suppose some would call me a yuppie. I do have a passport and am a member of a frequent flyer program. But this is Darien, Connecticut (Chevy Chase, MD; San Rafael, CA; Bedford, NY; Shaker Heights, OH, etc.)- Who doesn’t?

I live a relatively “normal” upper-middle class existence. I like to strike up the Weber grill and barbeque, play golf, and dine out. I do however enjoy a good rock concert. That’s the perk of corporate- sports and concert tickets.

I’m into sports- what guy isn’t? But my real interest is technology and electronics. Some call me a tech buff and ask my advise before purchases. But in truth, I’m just interested. So I read up a little on the latest tech products and familiarize myself, the word expert is a bit laudable. But thank you.

The Internet is an integral part of my daily life. It’s both a functional tool and a source of entertainment. I use it to stay organized, conduct personal and business affairs, research and gather information, read product and restaurant reviews, stream online videos and occasionally play games. The Web is also great for fantasy football. While I do read a daily newspaper and the Sunday edition, I prefer to obtain news coverage digitally. In terms of print, I enjoy magazines. I’ve been known to relax with a copy of Sports Illustrated, Time, The Economist, Golf.

Overall, the Internet is my most...