Global Factors and Perspective of the Anti-Counterfeiting Packaging Market 2020

Anti-counterfeiting is a measure implemented to prevent illegal imitation or reproduction of a product or service. Counterfeiting includes forgery of documents, currencies as well as imitation of shoes, handbags, clothing, automobile parts, electronic items, art, movies, etc. The counterfeited products possess fake company logos or brand names. These counterfeited products are of inferior quality and sometimes also include toxic components. The anti-counterfeiting packaging industries deal with providing brand protection, supply chain security, banknote authentication, excise tax recovery, product authentication and offering banknote fitness solutions to governments. The services offered by anti-counterfeiting packaging industry include protecting their clients that are based in various industries of adulteration, smuggling, product diversion, product theft and also serve the leading central banks in protecting currencies.

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Global anti-counterfeiting packaging market is segmented on the basis of technology, application and geography. On the basis of technology, the market is segmented into tracing technologies and authentication technologies. Further, tracing technology segment is sub-segmented into barcodes and Radio Frequency Identification (RFID). Authentication technologies include holograms, taggants and inks and dyes, among others. On the basis of industries the market can be segmented into, agrochemical, Consumer, FMCG (Fast Moving Consumer Goods), healthcare and oil and gas.

Growing demand for secure packaging is one of the major factors contributing to the growth of this market. Due to the rising health awareness among consumers, they are constantly looking for hygienic and environment friendly packaging. This triggers the anti-counterfeiting packaging industry to come up with innovative solutions that can promise genuine and authentic...