Investment Case Introl

Guide to Investing Overview by

1. http://www.macroaxis.com/invest/menu/mainInfo/financialContent

* Most useful tool would have to be the sector ETF Browser and Sector Explorer

* ETF browser would be used to browse equity funds

* Sector Explorer would be used to look at the various data of sectors and get a sense of which sector the market is currently favouring in. (just used to get a broad sense of the market)

2. http://biz.yahoo.com/research/earncal/today.html

* Used to track when companies are declaring earnings. Also reveals dates for important conference calls.

* Earnings that are below the expected earnings generally drive the stock price down

* Earnings that are above the expected earnings generally drive the stock price upward

* If the earning equal the estimated earnings the stock price should remain the same as there were no surprise

* Therefore, without a surprise a stock price should not change drastically

* It might also be helpful to research companies and see whether they have a tendency to beat their expected earnings. Also helpful to research what analysts expect the earnings to be

3. http://www.cboe.com/data/mktstat.aspx

* Analyze the options on this website, to get a sense of what direction the market is going in, up or down (bull or bear respectively)

* When there is more call options then put options, more people are expecting the stock price to increase

* This should be used as a general idea to determine the direction of the stock market

4. http://www.chicagofed.org/webpages/research/data/index.cfm

* The Fed affects stocks all over the world even though it is the US fed.

* http://www.chicagofed.org/webpages/research/data/cfnai/historical_data.cfm

* A CFNAI-MA3 value below –0.70 following a period of economic expansion indicates an increasing likelihood that a recession has begun. A CFNAI-MA3 value above –0.70 following a period of economic contraction...