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BUS 502 ( The External Factors That Impact Business ) Entire Class
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BUS 502 ( The External Factors That Impact Business ) Entire Class
The Global Business Environment and Global Ethics
• Define the various forms of economic protectionism related to international trade.
• Identify the various organizations and agreements that govern international trade.
• Differentiate between global ethics, laws, and corporate social responsibility.
Market Research
• Differentiate between secondary and primary research.
• Identify the various forms of primary data collection.
• Design a market research study.
Environmental Scanning and Strategy Formulation
• Apply a SWOT analysis and Porter’s 5 Competitive Forces to analyze the internal and external environment of a business.
• Define Porter’s three generic strategies, the three Directional or Grand strategies, and the BCG Growth-Share Matrix.
• Identify various functional strategies that can be used to achieve organizational goals and objectives.
Strategy Implementation and Controls
• List the stages of corporate development and the structure that characterizes each stage.
• Identify the principles and practices behind process reengineering and Total Quality Management.
• Design an action plan that meets the strategic direction.
• Assess performance based on various measurements.
Positioning, Product Development, and Pricing
• Apply a segmentation model to create a target market.
• Develop a positioning statement for a selected target market.
• Explain the product life cycle and the objectives and strategies for each stage.
• Identify the factors that affect a firm’s pricing decisions.
Distribution Channels, Promotion, and Consumer Behavior
• Describe the different types of organizations that work together in a supply chain.
• Compare the different methods of promotion.
• Analyze how...