2020 Cloud-Based Value-Added Services Market Analysis and Forecasts New Research Report

Industry research - Global Cloud-based Value-added Services Market 2016-2020 report is the latest addition to RnRMarketResearch.com .

The analysts forecast global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020. The report covers the present scenario and the growth prospects of the global cloud-based value-added services (VAS) market for 2016-2020. To calculate the market size, the report covers the cloud-based VAS services provided by telecom companies.

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Increasing adoption of m-commerce will be a key trend for market growth. -commerce services include payment, banking, and retail money transactions carried out using mobile devices. Over the past few years, the adoption of m-commerce services has been increasing significantly. For instance, the m-pesa service in Kenya provided by Vodafone was used by almost 30% of the country's population in 2012. In 2010, the average monthly transactions done by the users of m-pesa in Kenya were $375 million. Moreover, m-pesa helps users save $3 per transaction. Similarly, in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank are offering mobile commerce services in partnership with several telecom companies. Changing regulations in favor of m-commerce is increasing the adoption of this service in many countries.

One of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save up to...