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Date Submitted: 09/13/2016 10:34 PM
Over-the-top communications services Market Size, Share,
Analysis, Forecast, Industry Strategy, Opportunity, Trends,
Insights, Growth, Price, Research Survey, Segment, Outlook
and Challenges Report To 2020
The global over-the-top communications services market expected to grow at a CAGR of around
17.5% and reach about USD 62.5 billion by 2020.
OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the
Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service
like a Comcast or Time Warner Cable.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging
application interfaces to new voice and video communications, with revenue dilution
implications for carriers worldwide. The progress made in mobile IP voice and video in the past
year alone from key OTT players such as Facebook and Google is a clear indication of
heightened mobile communications competitive pressure from these new players in 2016 and
beyond. OTT players are transforming their communications apps into rich media platforms that
serve as social networking hubs, offering a number of media services. Apps built on top of
messaging enable users to solve broad problems. Messaging becomes a hub for consuming
content and making transactions. Still, we argue that OTT communications providers need
partnerships with carriers, to garner scale and differentiation.
To view the table of contents and know more details please visit:
https://marketreportscenter.com/reports/261202/over-the-top-communications-servicesemerging-monetization-paths
The strategy of most, if not all, OTT messaging providers is to gain scale first and then monetize.
All communications OTT apps with global aspirations are in a race to become the biggest
platform in order to attract developers, which in turn should add more value to an offering.
OTT players are transforming their communications apps into rich media platforms...