Over the Top Communications Services Market Analysis and Industry Size to 2020

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Date Submitted: 09/13/2016 10:34 PM

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Over-the-top communications services Market Size, Share,

Analysis, Forecast, Industry Strategy, Opportunity, Trends,

Insights, Growth, Price, Research Survey, Segment, Outlook

and Challenges Report To 2020

The global over-the-top communications services market expected to grow at a CAGR of around

17.5% and reach about USD 62.5 billion by 2020.

OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the

Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service

like a Comcast or Time Warner Cable.

Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging

application interfaces to new voice and video communications, with revenue dilution

implications for carriers worldwide. The progress made in mobile IP voice and video in the past

year alone from key OTT players such as Facebook and Google is a clear indication of

heightened mobile communications competitive pressure from these new players in 2016 and

beyond. OTT players are transforming their communications apps into rich media platforms that

serve as social networking hubs, offering a number of media services. Apps built on top of

messaging enable users to solve broad problems. Messaging becomes a hub for consuming

content and making transactions. Still, we argue that OTT communications providers need

partnerships with carriers, to garner scale and differentiation.

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The strategy of most, if not all, OTT messaging providers is to gain scale first and then monetize.

All communications OTT apps with global aspirations are in a race to become the biggest

platform in order to attract developers, which in turn should add more value to an offering.

OTT players are transforming their communications apps into rich media platforms...