Psy 322 Consumer Psychology & Research /Complete Class

PSY 322 Consumer Psychology & Research /Complete Class

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PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

• Define consumer psychology.

• Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

PSY 322 Week 2 Individual Marketing Communications Memo

Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo:

• You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing.

• You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.

• You are the marketing director for a military veteran’s foundation that must raise money to create a fallen heroes monument.

Prepare a 1,050- to 1,400-word memo to the organization’s management team and discuss the importance of demographic and psychographic information in developing marketing communications.

Choose two demographics, such as race, age, location, income, religion, or marital status; and two psychographics, such as personality, buying motives, interests, attitudes, beliefs, and values.

Determine the influence these elements have on the marketing communications for the organization.

Decide which types of demographic data and psychographic information would be most helpful to...