Our Group Likes How Each Division Is Divided Up Into Segments (East, West, Central, Etc). This Allows Each Manager to Speak with Other Division Heads to See What Is Working in Their Store vs. What Isn’t. This Allows for

Homework

Sophia Zhang

0353845

BUS 444 Strategic Management

14 September 2016

Dr.Raymond HO

6A

SWOT Matrix for MCD:

| Strengths | weaknesses |

| 1.Value based pricing.2.Strong R&D.3.Strong global presence in more than 100 countries.4.Standardized quality products market leader in both the domestic as well as the international markets.5.Large number of loyal customer. | 1.Sued multiple times for serving unhealthy food. 2.Weak in analyzing the needs of customers. 3.Do not disclose proper information to customers. 4.Attracting kids due to which parents are going against them. |

opportunities | SO Strategies | WO Strategies |

1.Respond to social changes by innovation within healthier lifestyle foods.2.Joint ventures with retailers or acquisitions. 3.Introducing new food items and products. | 1.Introducing new menus with nutritious ingredients (S2,S3,O1,O2,O3)2.Entering new market by Acquisition and Mergers(S3,S5,O2) | 1.Providing healthier products to avoid legal actions(W1,O1,O3)2.Providing proper information to customers on product ingredients through proper advertisement (W4,O1) |

Threats | ST Strategies | WT Strategies |

1.Major competitors, like YUM,Burger King.2.Recession or down turn in economy3.Consumer focus on nutrition and healthier lifestyles.4.New entrants in the industry5.Fluctuation in Exchange Rates | 1.Providing healthier products through R&D(S2,S4,T1)2.Reduce threat of competitors by bringing new innovative products through strong. 3.R&D and by focusing more on loyal customers (S1,S2,S3,S6,T3) | 1.Strongly analyzing the needs of customers in order to reduce the threat of new entrants and of existing competitors (W2,T3,T4) |

6B: SPACE Matrix for MCD:

Financial Strength | Rating | Environmental Stability | Rating |

Return on investment | 6 | Rate of inflation | -1 |

Leverage | 4 | Demand Change | -2 |

Net Income | 5 | Price Elasticity of demand | -1 |

EPS | 5 | Competitive pressure | -2 |

ROE | 5 | Barriers to...