International Business

P1

McDonald’s company profile

Company Profile:

McDonald's is the world's leading global food service retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

Ambition:Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world. |

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Mission statement:

McDonald's mission statement 2013. “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.

McDonald’s aspires to protect the Brand and live our values. One way we live our value of continuous improvement is to ensure fair and ethical workplace standards in every corner of our supply chain. We care as much about the people who make our products as we do about our customers. This enhanced Supplier Code of Conduct is more robust and functional which is a result of listening and learning from many stakeholders, including benchmarking with many companies, associations and engaging with suppliers and stakeholders.

Corporate governance:

The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style years from now even more than it is today.

"The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style years from now even more than it is today."- Ray Kroc, 1958.McDonald's Board believes that good governance is a journey, not a destination....