Google Five Force

Yahoo! Inc.

Address:

701 First Avenue

Sunnyvale, California 94089

U.S.A.

Telephone: (408) 349-3300

Fax: (408) 349-3301

http://www.yahoo.com

Statistics:

Public Company

Incorporated: 1995

Employees: 5,500

Sales: $3.5 billion (2004)

Stock Exchanges: NASDAQ

Ticker Symbol: YHOO

SICs: 518111 Internet Service Providers; 518112 Web Search Portals; 516110 Internet Publishing and Broadcasting; 518210 Data Processing, Hosting, and Related Services

Company Perspectives:

Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 274 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

Key Dates:

1994: The company begins as "Jerry's Guide to the World Wide Web" and is later renamed Yahoo!

1995: Yahoo! moves to Netscape.

1996: The company goes public.

1998: The company establishes Internet guides in Chinese and Spanish and teams with AT&T's WorldNet Service to provide Internet access.

1999: GeoCities and Broadcast.com are acquired in a multi-billion dollar deals.

2001: The company acquires HotJobs.

2003: Overture Services Inc. is bought in a $1.6 billion stock deal.

Company History:

Yahoo! Inc. is one of the world's leading Internet media companies. Using its seemingly neverending compilation of links to other Web sites, as well as its extensive searchable database, the company helps Internet users navigate the World Wide Web. Anyone can access the Yahoo! Web site for free because it is funded not by subscriptions but by the advertisers who pay to promote products and services there. Yahoo! leads...