Advertising on Sns

Institute of management studies

Impact of Advertisements on

Social Networking Sites

Submitted to Submitted by

Mr. Deepak Shrivastav Surbhi Jain

Chetan Sharma

Sonia Saini

MBA (MM) 4th Sem Sec A

Acknowledgement

This dissertation would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study.

First and foremost, my utmost gratitude to Mr. Deepak Shrivastav, whose sincerity and encouragement I will never forget. He has been my inspiration as I hurdle all the obstacles in the completion this research work.

Also I want to acknowledge my thanks to my colleagues and staff for the use of facilities and moral support.

Last but not the least, my family and the one above all of us, the omnipresent God, for answering my prayers for giving me the strength to plod on despite my constitution wanting to give up and throw in the towel, thank you so much Dear Lord.

Surbhi Jain

Chetan Sharma

Sonia Saini

Content

Abstract 5

Introduction 5

Theoretical Framework 8

Research Design 9

Analysis and Results 11

Conclusion 15

Limitation 15

References 16

Impact of Advertisements on SNS

Abstract

The purpose of this study is to experimentally test the effectiveness of various advertisements and branding efforts done through Social Networking sites (SNS) and gauge the user preferences regarding various ad types. For the purpose of data collection, an online questionnaire (webinar) has been prepared using Google docs. Sample size being 307, the respondents includes SNS users of age group 18 to 25. Empirical analysis of data is done using MS-Excel and the study reveals some interesting relations, which further can...