Global Digital Marketing Spending Market Size, Emerging Trends and Outlook 2016-2020: Hexa Reports

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Global Digital Marketing Spending Market Share, Size,

Emerging Trends, Global Insights, Analysis, Overview and

Forecasts 2016-2020

The global digital marketing spending market is expected to grow at a CAGR of 9% in the forecast period

of (2016-2020). It is the fastest growing marketing technique. Most of this market growth can be

attributed to rapid digitalization trends.

A rapid increase in the use of smartphones and cheap internet services are expected to contribute to the

propelling of the market growth. Many companies plan to spend nearly 80% of their advertizing

expenditure on digital marketing.

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Digital marketing helps track and monitor the results of the spending on the efforts taken for digital

marketing. This type of marketing allows the product or business to go global. The company can also

view their customer’s response to their marketing campaigning in real-time. These qualities are

expected to drive market growth in the coming years.

Leading digital marketing platforms comprise of Google, Facebook, Twitter, YouTube, and LinkedIn.

Every minute, approximately 185 million e-mails are sent, more than 505,000 comments and 701,000

status updates are posted on Facebook, over 655,000 search queries are raised per minute on Google,

nearly 725 videos are posted on YouTube, and around 75,000 tweets are tweeted globally.

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Customer engagement is much higher in digital market campaigns as opposed to marketing strategies.

Therefore, many marketers are rapidly adopting this type of marketing in their enterprises.

Data fraud and cyber crimes can hamper market growth in the coming years. However, cloud security

and premium security services can keep secure the customer and the company. The market is split...