China Functional Drink Industry Overview

Oct, 01, 2016, Mumbai, India: Market Reports on China presents the report, on “China Functional Drink Industry Overview, 2017-2021”. This means that functional drink enterprises need to promote the marketing for more understanding and popularity among consumers and larger consumption space of functional drinks.

Functional Drink is classified into nutrimental beverages, sport drinks and drinks for other special usage after adjusting the composition and content of natural nutrients for particular nutrition needs in regulating body functions instead of treating diseases. It mainly serves for anti-fatigue and energy supplement. "http://www.marketreportsonchina.com/food-beverages-market-research-reports-23692/functional-drink-china.html"

In terms of age, major consumers of functional drinks are young people such as children, students and office workers for its energy supplement. In terms of gender, males consume more functional drinks due to their preference for sports and staying up late in China. In contrast, female consumers prefer soft drinks such as fruit juice, vegetable protein beverages or bottled water with less sport time.

According to the sales revenue of functional drinks increased from CNY 25.71 billion in 2011 to CNY 60.6 billion in 2015 with the CAGR of 23.9%, far exceeding the growth rate of the market size of the soft drink industry during the corresponding period. In China, the competition in the functional drink industry is less intense than other soft drink varieties.

According to the aggregate market share of top 5 functional drink manufacturers in China was about 63.5% of the total with a high market concentration rate, of which the market share of Red Bull and Danone Mizone was over half of the total in 2015.

In recent years, the resident consumption ability improves especially in the third and fourth tier cities as well as rural areas, leading to the growing beverage industry. The demand for functional drinks will continue...